XXJun
POSITION PAPER
Subject: Recruiting challenges
1. Purpose. To recommend a response to the question: Should the Navy implement steps being taken by the Air Force and reviewed by the Army regarding addressing recruitment challenges?
2. Key Points
a. Potential recruits feel that military service closes off other options for them, such as college or a career, even though the opposite is true (Spoehr, 2022).
b. New recruitment techniques should include: letting the recruit input data, giving recruiters more time to do the recruiting; focusing on lead refinement so as to target potential recruits most likely to qualify to serve; using technology/apps to match potential recruits up with jobs that best suit their talents; and sharing inspiring stories to give potential recruits more reason to sign up (Losey, 2018).
c. Recruiters should not compete for leftovers, should prioritize talent retention, and should embrace essentialism (Long, 2019).
3. Discussion
a. A potential recruit's sense of the military as an "all-or-nothing" proposition - either one serves or one does not - is a major factor in the decision of whether or not to enlist. The assumption is that other options, such as college or a career, will be foreclosed by military service. However, this assumption is false. In reality, military service can offer benefits that enhances one's ability to succeed in other pursuits. For example, the discipline...
By taking a more strategic and focused approach, recruiters can help the Navy win the war for talent.4. Recommendation. The role of the recruiter has changed dramatically in recent years. In the past, recruiters were primarily responsible for filling open positions with qualified candidates. However, in today's competitive market, recruiters must take a more strategic approach. One key focus should be on educating potential recruits about how service in the Navy opens doors in ones future for other pursuits as well, such as education and a later career. Another key is for recruiters to scout and target the best potential candidates. Finally, the Navy should match recruits to jobs that highlight their skills, and inspire others with stories…
References
Spoehr, Thomas. “Military Recruiting Faces Its Biggest Challenge in Years,” The Heritage Foundation, May 13, 2022. (https://www.heritage.org/defense/commentary/militaryrecruiting-faces-its-biggest-challenge-years )Losey, Stephen. “Air Force Aims to Modernize Recruiting Amid Growing Challenges,” Air Force Times, November 2, 2018. (https://www.airforcetimes.com/news/yourair-force/2018/11/02/air-force-aims-to-modernize-recruiting-amid-growing-challenges/ )Long, James. “It’s Not the Economy: Why the Army Missed Its Recruitment goals and What to Do About It,” Modern War Institute, February 14, 2019. (https://mwi.usma.edu/noteconomy-army-missed-recruitment-goals/ )1 of 22 of 2
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